52 features

Everything in
Forma.

From simple contact forms to complex multi-step workflows with payments, bookings, and automations.

Form Builder10 features
01

Drag & Drop Builder

19 field types with reordering, conditional logic, and multi-page forms.

02

Conversational Mode

Typeform-style one-question-at-a-time experience with keyboard navigation.

03

AI Form Generation

Describe what you need in a sentence and get a working form instantly.

04

API Endpoints

POST any JSON data — no predefined fields required. Perfect for developers.

05

Conditional Logic

Show or hide fields based on previous answers. Build smart, dynamic forms.

06

File Uploads

Accept images, PDFs, and documents. Stored securely on Amazon S3.

07

Rating Fields

Star ratings for feedback and surveys.

08

Terms & Conditions

Scrollable legal text with clickable links and required agreement checkbox.

09

Payment Fields

Collect one-time payments via Stripe directly in your forms.

10

Booking Fields

Calendar with availability rules, time slots, and scheduling.

Payments4 features
11

Stripe Connect

Money goes directly to your Stripe account. Not ours.

12

Conditional Pricing

Show different amounts based on form answers.

13

One-Time Payments

Charge per submission with Stripe Checkout.

14

Platform Fees

Configurable platform fee percentage for marketplace models.

Bookings5 features
15

Shareable Booking Links

Public booking pages anyone can access without logging in.

16

Weekly Availability

Set available hours per day with multiple time blocks.

17

Time-Off & Blocked Dates

Block specific dates so no one can book them.

18

Custom & Fixed Slots

Let users pick their own time or choose from predefined slots.

19

Overnight Slots

Support for time ranges that span midnight (e.g. 9 PM to 1 AM).

Automations & Email6 features
20

Auto-Reply Emails

Send a confirmation email immediately when someone submits.

21

Follow-Up Sequences

Schedule delayed emails — hours or days after submission.

22

Template Variables

Personalize emails with {{name}}, {{email}}, and any form field.

23

Rich Text Editor

WYSIWYG email editor with bold, italic, links, and lists.

24

Broadcast Emails

Send marketing emails to all respondents of a form.

25

Email Log

Track every email sent — status, recipient, timestamp.

Analytics6 features
26

Submission Trends

Daily submission charts over 7, 30, or 90 day periods.

27

Conversion Rates

Views vs submissions per form with percentage.

28

Drop-Off Analysis

See which fields users abandon the form at.

29

Peak Hours

Hourly distribution of submissions to find the best times.

30

Top Forms

Ranked by submissions with conversion rates.

31

Growth Metrics

Period-over-period comparison to track momentum.

Integrations6 features
32

Webhooks

Send submission data to any URL with HMAC signatures and retry logic.

33

Slack

Get notified in Slack when someone submits a form.

34

Google Sheets

Automatically add submissions as rows in a spreadsheet.

35

Custom Domains

Serve forms from your own domain with automatic SSL.

36

Embeddable

Embed forms on any website via iframe.

37

API Keys

Programmatic access to your forms and submissions.

Team & Workspace4 features
38

Role-Based Access

Owner, Manager, Editor, Viewer — each with specific permissions.

39

Team Invitations

Invite members by email with role assignment.

40

Multiple Workspaces

Separate projects, clients, or teams into their own spaces.

41

Ownership Transfer

Hand off workspace ownership to another team member.

Branding & Design4 features
42

Custom Colors

Set accent, background, and text colors per form.

43

Workspace Logo

Your logo in broadcast emails and branding.

44

Thank You Pages

Custom heading, message, and redirect URL after submission.

45

Social Previews

Set OG title, description, and image for shared form links.

Security7 features
46

reCAPTCHA

Spam protection on form submissions.

47

Rate Limiting

Prevent abuse on all API endpoints.

48

SSRF Protection

Webhook URLs validated against private IPs and metadata endpoints.

49

Input Validation

Zod schemas on all API inputs.

50

Content Security Policy

CSP, COOP, COEP headers on all pages.

51

SVG Sanitization

Scripts and event handlers stripped from uploaded SVGs.

52

Audit Log

Every login, password change, and sensitive action logged.

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